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This year as for the last couple of years, the #1 tool is Twitter. But here are a few observations on this year’s list.

  • The list is dominated once again by free, online social tools  – and proprietary content development tools continue to decline.
  • The top three tools – Twitter, YouTube and Google Docs – retain their positions from 2010.
  • Other tools have moved up the list since 2010. This include Vimeo (up 41 places) and Yammer (up 37 places)
  • There are 23 new tools on the list this year, the highest placed of which is Google+, followed by TED and
  • Other tools have moved down the list, and some have moved off the list completely. Notably this includes Firefox (which was actually the #1 tool in the first survey of tools in 2007)  and Second Life.

If you are interested in a more detailed view of the movement of the tools on the list, take a look at  the Winners & Losers 2011.

I’ve also created a Best of Breed 2011 list, which categorizes the tools under a number of headings.

Check it out, CLICK HERE

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